Lucas Arias, MBA

Allied Healthcare Recruiter

TNAA (TravelNurseAcrossAmerica), Little Rock, Arkansas

May 2025 – Present

Excelled in a fast-paced recruiting environment, earning top-of-class recognition while placing and supporting allied healthcare professionals on successful national assignments.

• Recruited, onboarded, and managed allied healthcare professionals through successful travel assignments nationwide.
• Built strong, trust-based relationships through transparent communication and personalized career guidance.
• Partnered cross-functionally with compliance, payroll, and client relations to ensure seamless onboarding and assignment success.
• Ranked top of class for recruiter performance metrics, including placement rate and traveler satisfaction.
• Embraced continuous feedback and coaching to improve recruiter effectiveness and uphold TNAA’s core values, including relationship-building, customer experience, and cultural stewardship.

Digital Marketing Associate

Medical Advantage, Novi, Michigan

Aug 2021 – Sept 2024

Supported marketing operations with social media planning, strategy development, and product marketing initiatives, contributing to overall campaign success.

• Built and optimized digital ad campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on PPC strategies, retargeting, and competitor analysis to maximize visibility and engagement.
• Identified opportunity for call tracking integration and automated lead importation into HubSpot CRM, improving lead management.
• Led the development and deployment of digital marketing tools, including Google Analytics, Google Ads, and social media ad platforms, ensuring accurate tracking and performance analysis.
• Sales Enablement – Collaborated with the sales team to identify and address needs, delivering tailored digital solutions that directly contributed to lead generation and sales growth.
• Coordinated workflows to automate conversion data into HubSpot CRM, enhancing lead tracking and ensuring seamless reporting between marketing and sales teams.

NASM Personal Trainer

Anytime Fitness, Brighton, Michigan

Jun 2020 – Jul 2021

Developed and implemented personalized exercise programs for Anytime Fitness health club members.

• Motivated and monitored clients to achieve personal health and fitness goals through workout programming and diet suggestions.
• Promoted the Brighton AF location through scheduled social media posts.
• Supported sales office with membership sales and new contract writing.

Marketing Graduate Assistant

Eastern Michigan University, Ypsilanti, Michigan

Sept 2020 – April 2021

Administrative support to the Marketing department staff.                                                                                          

• Assisted university professors with research, editing, and class management.

Social Media Manager

D&B Strategic Marketing, Chelsea, Michigan

Oct 2019 – Mar 2020

Developed social media and digital paid advertising campaigns for local businesses. Weekly data reporting and analysis with client recommendations based on findings.

• Managed social media and Google Ads accounts for multiple clients.
• Directed budget planning, content creation, and posting schedules.
• Drafted client landing pages and e-mail newsletters.

Sales and Marketing Intern

College Nannies, Sitters, and Tutors, Ann Arbor, Michigan

Mar 2019 – Aug 2019

Promoted CNS+T brand through social media, PPC advertising, events, and Constant Contact email campaigns. Maintained and grew relationships with current and potential customers.

• Recruited, interviewed, and hired prospective team member applicants.
• Demonstrated leadership by scheduling, testing, and disciplining team.
• Proofread and edited press releases and ad copy.

Sales Coordinator

Piolax USA, Ann Arbor, Michigan

Oct 2016 – Sept 2018

Cultivated and maintained relationships with 50+ automotive parts manufacturers and distributors. Facilitated sales inquiries with tier 1 and 2 automotive suppliers using SAP CRM. Supported sales account managers with major OEM accounts (Nissan, Honda, Toyota, Ford, GM, FCA).

• Assisted in preparation and execution of sales presentations and proposals to automotive suppliers.
• Monitored and reported on sales performance metrics using data visualization tools.

Google Ads Account Manager

Infinity Contact, Farmington Hills, Michigan

Jan 2014 – Oct 2016

Google Ads strategic manager of +100 small-medium business accounts every quarter. Identified strategic opportunities, promoted Google KPIs, and maintained customer relationships.

• Designed successful advertising campaigns for businesses in various industries by focusing on client needs and conversion tracking metrics.
• Self-managed projects and scheduling for client appointments.
• Adjusted strategy implementation based on new Google product releases.
• Top implementer of remarketing and conversion tracking in Q1 2016.